Tag Archives: marketing

Unit 12 Internet Marketing

This unit was all about internet marketing and its role in modern businesses. We went over some of the principal benefits that the internet offers to customers, these are things like; comparison sites, auction sites, availability and business hours. We also then looked at the benefits the internet brings to businesses, these are things like; low entry costs, customer individulisation and more ways to stay connected and communicate with customers.

All of the pass criteria is in powerpoint format and doesn’t involve much writing. We had to pick a business to write about, I chose Marks and Spencers, make sure you choose a business that is actively involved with internet marketing – it makes things easier.

I achieved a pass for this unit as, like I said before, the lack of motivation was getting to me as I changed my career prospects.

Download Unit 12 Internet Marketing Here.

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Posted by on August 24, 2011 in Unit 12 Internet Marketing


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Unit 3 Introduction to Marketing

I remember this unit being a really lengthy one, I did so much analysis and comparison of “The Five P’s” with two different businesses –  Prêt A Manger and McDonalds.

This was a relatively hard unit but I had a decent teacher and got most of my information from the book to achieve the distinction criteria.

Download Unit 3 Introduction to Marketing Here.


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