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Unit 12 Internet Marketing

This unit was all about internet marketing and its role in modern businesses. We went over some of the principal benefits that the internet offers to customers, these are things like; comparison sites, auction sites, availability and business hours. We also then looked at the benefits the internet brings to businesses, these are things like; low entry costs, customer individulisation and more ways to stay connected and communicate with customers.

All of the pass criteria is in powerpoint format and doesn’t involve much writing. We had to pick a business to write about, I chose Marks and Spencers, make sure you choose a business that is actively involved with internet marketing – it makes things easier.

I achieved a pass for this unit as, like I said before, the lack of motivation was getting to me as I changed my career prospects.

Download Unit 12 Internet Marketing Here.

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Posted by on August 24, 2011 in Unit 12 Internet Marketing

 

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Unit 29 Introduction to Internet and e-Business

This unit was all about the internet and how businesses operate online. I was excited about this unit as it seemed the most relevant and useful thing to know as e-Business is ever growing.

The tasks was a really lengthy one with the assignments consisting of mostly written work and a few screenshots. I was sad to see that there was no practical use of how to make your own e-Business site online, just a load of theory and boring facts about the internet’s past.

The tutor that I had for this unit wasn’t the best, unfortunately she was foreign and it was hard to understand what she meant at times. I have checked back with my college now and I think she has either left or been fired.

The reason for me acheiving only a merit and failing to get the distinction criteria is mainly because of the tutor but partly because I was losing motivation for the course.

Download Unit 29 Introduction to Internet and e-Business Here.

Note: P2 has some extra screenshots that have been seperated into a different folder.

 

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