Category Archives: Unit 10 Introduction to Marketing Research

Unit 10 Introduction to Marketing Research

This unit was ridiculously long, I had to investigate different methods of market research and link it to a well known business such as Coca Cola.

Further on into the unit we had to produce primary research on a company of our choice. I went with McDonalds and decided to do some research on their promotional campaign “Easy Win Monopoly”.

It involved a lot of written work, screenshots and manually putting together questionnaires but I stuck with it and got the distinction criteria. I also found out that McDonald’s “Easy Win Monopoly” campaign was worryingly effective and that they will eventually take over the world.

Download Unit 10 Introduction to Marketing Research Here.

Note: P5, M3 and D2 are all in the same folder as they each contribute to the primary research task.



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