This unit was all about how businesses promote their products using the “promotional mix”. I related everything to the well known crisp company Walkers and analysed how they used product promotion in the real world.
As part of this unit we had to develop our own business and use promotional material, our group decided to go for an Italian coffee bar. The task involved a lot of written work, mainly promotional pieces and some more creative tasks like designing the clubcard, posters, website etc.
It was a long unit but was a nice change from plain written assignments, I achieved a distinction.
Note: P3, P4 and D1 have been created in individual folders as they contain seperate pieces of work.