Unit 10 Introduction to Marketing Research

10 Jul

This unit was ridiculously long, I had to investigate different methods of market research and link it to a well known business such as Coca Cola.

Further on into the unit we had to produce primary research on a company of our choice. I went with McDonalds and decided to do some research on their promotional campaign “Easy Win Monopoly”.

It involved a lot of written work, screenshots and manually putting together questionnaires but I stuck with it and got the distinction criteria. I also found out that McDonald’s “Easy Win Monopoly” campaign was worryingly effective and that they will eventually take over the world.

Download Unit 10 Introduction to Marketing Research Here.

Note: P5, M3 and D2 are all in the same folder as they each contribute to the primary research task.



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3 responses to “Unit 10 Introduction to Marketing Research

  1. Jamie

    February 23, 2012 at 4:33 pm

    Hi, I’m really having a hard time and with unit 10 and I was wondering if you could explain M1 and D1 to me please, thanks in advance.

  2. Ang

    June 20, 2012 at 2:58 am

    I found Jesus!! Thanks a lot!! Was a LOOTTT of help!

  3. Chaerim

    May 31, 2013 at 11:10 pm

    you are a life saver thank you so much for putting your work up!!!!!! ❤


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